Kühne: Real Yogurt Salad Dressing

2017 ADCNJ–Jersey Awards–Gold Award: Packaging
Re-Design–Kuhne Salad Dressing

Kühne sought to revitalize their Real Yogurt Salad Dressing line to emphasizing its health-conscious qualities. To revitalize the line, I designed concepts to convey a fresher, lighter, and more health-conscious image.

The strategies implemented to achieve this were as follows:

• Concept Exploration: Brainstormed and presented a variety of design options that emphasized clean lines and a modern aesthetic.

• Brand Consistency: Ensured all design choices adhered to existing Kühne brand elements, such as the neck label, to maintain brand recognition.

• Health Focus: Prioritized visual elements that communicated the healthy benefits of the dressing.

While initial discussions explored the possibility of a new bottle design, production restraints necessitated the reuse of the existing bottle. However, I effectively adapted the design process by:

• Dieline Utilization: Leveraged pre-existing die lines to create a production-ready label layout that optimized the refreshed brand vision within the constraints of the existing bottle.